GoatCounter

GoatCounter provides a straightforward approach to web analytics, focusing on essential metrics without collecting personal data. It's an open-source alternative designed for businesses that prioritize user privacy and GDPR compliance. Because it doesn't use cookies or persistent identifiers, you can get the insights you need without needing a consent banner.

It gives you useful information while respecting your visitors:

• Privacy by Design: Collects anonymous data for metrics like browser type, location, and referrers. It's built to comply with GDPR from the ground up.
• Lightweight Performance: Adds only a tiny 3.5KB script to your page, ensuring your site remains fast. A no-JavaScript "tracking pixel" option is also available.
• Full Data Control: As a 100% open-source tool, you can inspect the code or choose to self-host it on your own servers for complete data sovereignty.
• Simple & Useful: The dashboard is clear and provides the information you actually need, avoiding the complexity of larger analytics platforms.