Offen

Offen offers a different approach to web analytics, focusing on transparency and user privacy. It's an open-source and self-hosted tool, which means you maintain complete control over your website's data, ensuring it never leaves your own infrastructure. This is fundamental for meeting strict GDPR requirements.

The core principle is fairness: visitors must actively opt-in to tracking, and uniquely, they are given full access to view and delete their own usage data. This transparency helps build trust with your audience. The tool collects essential metrics you need to understand website performance without invasive tracking.

Key features for compliance-focused businesses include:

• Self-hosted: Install on your own server for maximum data sovereignty.
• GDPR-ready: Built with an opt-in only consent model and first-party cookies.
• User Data Control: Allows your visitors to access and manage their own data.
• Essential Metrics: Tracks unique users, sessions, top pages, referrers, and UTM parameters.
• Data Minimisation: Usage data is automatically deleted after 6 months.
• Free & Open Source: No licensing fees and the code is fully auditable.

Offen is a practical choice for European businesses that want to gather website insights while respecting user privacy and maintaining full GDPR compliance.