Plausible

Plausible Analytics offers a straightforward alternative to complex, privacy-invasive tools like Google Analytics. It provides essential website insights on a single, easy-to-understand dashboard, so you can see what's important without needing to build custom reports.

Built and hosted in the EU, Plausible is GDPR-compliant by design. It works without cookies or collecting any personal data, which means you don't need to display a cookie consent banner on your site. All data is processed on European-owned servers and never leaves the EU.

Key features include:

• Lightweight Script: A script that is significantly smaller than Google Analytics keeps your website loading quickly.
• Actionable Insights: Track goal conversions, revenue, campaign performance, and user journeys with funnels.
• Google Search Console Integration: See which search terms are driving traffic directly in your dashboard.
• Open & Shareable: Share your dashboard with a private link or make it public. Invite team members to collaborate.

As an independent, self-funded European company, Plausible focuses on a sustainable business model over data collection.