Snowplow

Snowplow provides the infrastructure to create and manage your own behavioral data pipeline. Instead of sending user interaction data to a third-party tool, it lets you collect granular, event-level data from your apps and websites and deliver it directly to your own cloud data warehouse (like Snowflake, BigQuery, or Redshift). This approach gives you complete ownership and control over your data, a critical factor for GDPR compliance.

Based in London, UK, Snowplow is designed for data teams that need to go beyond standard analytics tools. Key benefits include:

• Full Data Sovereignty: Your customer data resides in your own cloud account, not a vendor's. You control access, processing, and storage.
• High-Fidelity Data: Collect rich, un-sampled event data that is validated and structured according to your own custom schemas before it's loaded.
• Real-Time Activation: The data is available in real-time streams, allowing you to power personalization, fraud detection, or other operational systems immediately.
• AI-Ready Data Asset: Create a clean, reliable data set to train machine learning models and build sophisticated AI-powered customer experiences.