
AppReply is for mobile app and game teams who get too many reviews to handle manually. It brings feedback from five app stores into one queue and uses your own help documents to automate replies in over 100 languages. It's designed for teams that need to manage high volume without sacrificing quality.
You control the automation. Set rules to decide which reviews get an instant response and which ones a person should approve first. The system's AI assistant uses only your private help docs and approved past answers to draft replies. This keeps your brand voice consistent and your data private.
AppReply also helps you understand the feedback you receive:
What makes AppReply different is its Reply Quality feature. It checks your published replies (both from AI and from your team) against a scorecard you create, grading them for accuracy, tone, and helpfulness. Any reply that fails the check is flagged for your team to review. This means you can trust your automated responses without having to read every single one.