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AppReply

Reply to app reviews in 100+ languages using your help docs and past answers. Find recurring complaints and check published replies with Reply Quality.

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AppReply is for mobile app and game teams who get too many reviews to handle manually. It brings feedback from five app stores into one queue and uses your own help documents to automate replies in over 100 languages. It's designed for teams that need to manage high volume without sacrificing quality.

You control the automation. Set rules to decide which reviews get an instant response and which ones a person should approve first. The system's AI assistant uses only your private help docs and approved past answers to draft replies. This keeps your brand voice consistent and your data private.

AppReply also helps you understand the feedback you receive:

  • Review analytics: Groups complaints by topic to help you spot trends. You can compare feedback across different app versions or countries and get a weekly summary of what's changed.
  • Custom alerts: Sends notifications for low ratings or specific issues directly to your team's channels in Slack, Teams, Discord, or Telegram.
  • Unified inbox: Lets you read and filter reviews from the Apple App Store, Google Play, and three other major stores in one translated feed.

What makes AppReply different is its Reply Quality feature. It checks your published replies (both from AI and from your team) against a scorecard you create, grading them for accuracy, tone, and helpfulness. Any reply that fails the check is flagged for your team to review. This means you can trust your automated responses without having to read every single one.

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